“Dude We Should Try That” was a podcast concept that never quite launched. The idea behind the podcast was that these two friends would try out different fads, usually fitness or diet related, and then come back together to discuss their impressions and the results. When the team approached me for this project, I had very little to work with, but I was interested in this sparking of ideas, hence the lightbulb, but also the exclamation inherent in the title. The design we settled on has a strong pop art feel similar to certain Warhol pieces.